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CASE STUDIES

SEO results, numbers first.

Three clients, three different industries and one consistent approach. Diagnose, fix, grow. The figures are daily organic visits and top three keyword counts from the campaigns, and client names are withheld.

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These come from my SEO work at Boxhall Marketing, and it’s the same approach I bring to fractional SEO. If you’re wondering who led the work, that’s me.

FASHION ECOMMERCE

Niche fashion retailer

+517%
top three keywords, over seven years

113 to 697 top three keywords over seven years. Daily organic visits from 1,400 to 9,300, peaking at 12.5K.

Took over a site averaging 1,400 daily organic visits. Rebuilt the technical foundation, fixed cannibalisation across category pages, rolled out product schema and built a content strategy around commercial keywords.

Top three keywords113 to 697
Daily organic visits1,400 to 9,300
WHAT CHANGED
Technical rebuildCategory cannibalisation fixedProduct schemaCommercial content
ECO HOUSEHOLD PRODUCTS

Sustainable cleaning brand

+102%
top three keywords, in under two years

180 to 363 top three keywords in under two years. Daily visits from 2,900 to 7,800, peaking at 8,600.

A strong product range held back by poor organic visibility. The work focused on crawl efficiency, category page rewrites aimed at commercial intent and building topical authority.

Top three keywords180 to 363
Daily organic visits2,900 to 7,800
WHAT CHANGED
Crawl efficiencyCategory page rewritesTopical authority
FURNITURE ECOMMERCE

Online furniture retailer

+87%
top three keywords, in two years

133 to 249 top three keywords in two years. Daily visits from 1,500 to 5,900, peaking at 10,800.

A growing furniture brand with strong products and minimal organic visibility. Rebuilt the category page architecture, implemented product schema at scale and targeted commercial keywords with genuine buying intent.

Top three keywords133 to 249
Daily organic visits1,500 to 5,900
WHAT CHANGED
Category architectureProduct schema at scaleCommercial keyword targeting

Figures from Harry’s client campaigns at Boxhall Marketing, measured as daily organic visits and top three keyword counts. Client names withheld. Bars are drawn to scale from the start and latest figures.

CLIENTS

What ecommerce clients say

Google reviews for Harry’s SEO work at Boxhall Marketing.

“We’ve worked with Boxhall Marketing on the Rydale website since 2019 and the results have been excellent. Harry really knows his stuff when it comes to SEO and has helped drive strong organic growth for us over the years.”
Rydale ClothingEcommerce, fashion · Google review
“When we approached Boxhall Marketing, our ecommerce website was brand new and we had zero rankings on Google. Since then, we have optimised our website in many ways and seen our rankings slowly grow for important keywords to our business.”
TomNatural Health Goods · Google review

Running a store? See fractional SEO for ecommerce. Wondering what this would cost? Fractional SEO pricing explains how the days are quoted.

Get results like these.

Every one of these started with an honest conversation and an audit. Yours can too.

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