The three case studies I publish are all online stores. Category architecture, product visibility, Merchant Centre and feed work, and the migrations that decide whether years of rankings survive launch day. A fractional ecommerce SEO consultant owns all of it for set days each month.
Three ecommerce campaigns from Harry’s SEO work at Boxhall Marketing.
Two of those three stores had strong products and poor organic visibility. The third needed its technical foundation rebuilt. That’s ecommerce SEO in a sentence. Find what’s holding the catalogue back, fix it properly, then grow.
It’s fractional SEO applied to a store, with one senior lead who knows your platform and sits close enough to your developers to catch problems before they ship.
Two or three category pages chasing the same search, and none of them winning. Fixing cannibalisation across categories was part of the fashion campaign.
Faceted navigation, thin variants and parameter URLs soak up crawl on pages nobody searches for. Crawl efficiency was a focus of the cleaning brand campaign.
Product structured data tells Google the price, availability and reviews. Both the fashion and furniture campaigns rolled it out.
A replatform without a full redirect map can wipe out rankings built over years. It’s unglamorous work and it has to be right on launch day.
Feed and Merchant Centre work, so products can show in Google’s shopping results as well as the organic listings.
Blog posts ranking for things nobody buys. Category copy aimed at commercial intent does more for revenue, which is why the cleaning brand’s category pages were rewritten.
Figures from Harry’s client campaigns at Boxhall Marketing, measured as daily organic visits and top three keyword counts. Client names withheld.
113 to 697 top three keywords over seven years. Daily organic visits from 1,400 to 9,300, peaking at 12.5K.
180 to 363 top three keywords in under two years. Daily visits from 2,900 to 7,800, peaking at 8,600.
133 to 249 top three keywords in two years. Daily visits from 1,500 to 5,900, peaking at 10,800.
Platform quirks decide what’s technically possible, so knowing them well means fixes get shipped rather than filed. I work across all of these daily.
See fractional SEO pricing for how the days are quoted.
Google reviews for Harry’s SEO work at Boxhall Marketing.
“We’ve worked with Boxhall Marketing on the Rydale website since 2019 and the results have been excellent. Harry really knows his stuff when it comes to SEO and has helped drive strong organic growth for us over the years.”
“When we approached Boxhall Marketing, our ecommerce website was brand new and we had zero rankings on Google. Since then, we have optimised our website in many ways and seen our rankings slowly grow for important keywords to our business.”
Yes. Shopify, WordPress and WooCommerce, Magento, Squarespace, Wix and custom builds. Each has quirks that decide what’s possible, and I work across all of them.
Yes. That means planning the redirect map before launch, checking it on the day and watching the data afterwards. The Interim plan exists for exactly this.
Both. If you have developers and writers, I direct them and check the output. If you don’t, more of the days go on hands on work.
Technical fixes and striking distance keywords, the ones already sitting on page two, can move in weeks. Competitive commercial terms usually take three to nine months of steady work.
A free initial consultation on your categories, your platform and what’s holding your organic revenue back.